From Sept 5 to 8, the 15th China International Trademark & Brand Festival is taking place in Taiyuan, Shanxi province. It is co-hosted by the China Trademark Association and the Shanxi Trademark Brand Standardization Promotion Association.

This year's festival is dedicated to "serving trademark brand development projects and cultivating renowned Chinese trademark brands", under the theme "Inheritance, Innovation, and Sharing". The event features two core activities: the "China Trademark Annual Conference" and the "China Brand Trademark Expo".

High-quality products in the Shanxi exhibition area attract many visitors. [Photo/Taiyuan Daily]

The "China Trademark Annual Conference" includes over 20 specialized sessions focusing on intellectual property protection in emerging industries. It also features events such as the International Trademark Law Updates Seminar, the Madrid System Users Roundtable, and the INTA Meeting. These gatherings bring together experts from around the world for in-depth discussions and information sharing, providing strategic support for Chinese brands looking to expand globally.

The three-day China Brand Trademark Expo spans an area of more than 16,000 square meters and features three specialized exhibition areas: product trademarks, service trademarks, and geographical indications. It hosts more than 600 domestic exhibitors from 31 provinces, autonomous regions, and municipalities across China, as well as nearly 20 international exhibitors from nine countries and regions, including the United States and Poland. These exhibitors have engaged in diverse promotional and display activities, showcasing their unique offerings.